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As an Internet Marketing and Sales Consultant, one has the opportunity to hear the woes of demands of many who seek to effectively advertise on the internet. Perhaps the most frequently asked question, “Why do I need software to manage my bids, when I can already do that on Google? Just as I am about to descend into a long sales pitch, I restrain myself and instead answer with rhetoric; Do you have a lot of time on your hands? Do you enjoy checking your account several times a day? Do you use advanced algorithms to calculate your bids at regular intervals 24/7? Do you feel online advertising is burning a whole through your pocket and you aren’t maximizing your ROI? The age old saying “Necessity is the mother of all invention” has propagated the geniuses of the Internet Marketing Industry to come up with a solution; developed software that automatically manages your PPC campaigns. This was a response to the complexity and time consuming nature of manually managing your PPC campaigns, and also to the losing battle of draining your money advertising online. There are a number of PPC bid management software on the market, and each has its’ pros and cons. As a novice to using PPC bid management tools. I have trialed a number of the products on the market. And discovered that they all hold a common thread; enable you to manage your campaigns, keywords, Adwords automatically. But surely, you want more than that? Primary concerns; Saves me time, money, user friendly, and that it actually works! We found that a bid management tool that checks your bid daily; recalculates yours bids using advanced algorithms, and gives you suggestions to change your bids dynamically, and also keeps a bidding history so you can track how well your campaigns were performing. Users of Google adwords are quick to pipe that Google adwords already has features to manage their campaigns. But it requires micromanagement, in-depth knowledge of various bidding strategies, money and training. The best PPC bid management software does all the “heavy lifting for you”, adjusting your bids dynamically so you reach your target position, manage all your campaigns, key words *cringe*– imagine the time you save uploading hundreds or thousands of keywords with the click of a button. Imagine the software giving you suggestions on how you can negate obsolete keywords instantaneously. So you can give precedence to important keywords in manual mode. The PPC is based on keywords - that’s why keyword bid management is the most useful kind of software in this field of business. You find the most relevant keywords and phrases to continuously improve your results. The more specific your target is, the better your results would be! Also send scheduled reports to yourself or your “customized reports” to you clients, so they can see their track the performance of their campaigns, and strategize to rectify their previous failed campaigns. For example if you were bidding on expensive keywords, you would be losing money at an exponential rate. Or, if you have a very profitable keyword you are making money on, but you can increase your profits by raising your bids, why would you want to wait for a month if there already is a way to tell that after one week. You can take immediate action by editing the creative, modifying the CPC or position or disabling the campaign or keyword.. Nobody knows your business better than you do. That’s why you can maintain control of your campaigns and your success!!

Of course you should use automated bid management software.. even Hamlet would agree.!